Bloom's Taxonomy
A hierarchical framework for classifying learning objectives by cognitive complexity — from Remember and Understand at the lower end through Apply, Analyze, Evaluate, and Create at the higher end.
Bloom's Taxonomy is the most widely used framework for writing and classifying learning objectives. Benjamin Bloom and his colleagues published the original taxonomy in 1956 as a tool for helping educators move beyond rote knowledge and toward higher-order thinking. In 2001, Lorin Anderson and David Krathwohl — one of Bloom's original collaborators — published a significant revision that corrected structural issues in the original and is now considered the standard form.
For L&D practitioners, the taxonomy serves two purposes: writing objectives that actually specify what learners should be able to do, and designing instruction and assessment that operates at the right cognitive level for the job task in question.
#The original vs. the revised taxonomy
The 1956 taxonomy classified objectives using nouns: Knowledge, Comprehension, Application, Analysis, Synthesis, Evaluation. The 2001 revision made two important changes. First, it reframed all levels using verbs — Remember, Understand, Apply, Analyze, Evaluate, Create — reinforcing the idea that objectives describe observable behaviors, not abstract mental states. Second, it swapped the order of the top two levels, placing Create above Evaluate on the grounds that producing something new is a more demanding cognitive act than making a judgment.
The revised version is what most current instructional design practice references. When someone refers to "Bloom's Taxonomy" today, they almost always mean Anderson and Krathwohl's 2001 revision.
#The six levels with B2B eLearning examples
#Remember
Recall of facts, definitions, or procedures from memory. Assessment: multiple choice, fill-in-the-blank, matching.
Example: "List the five steps of the company's escalation procedure." This is where most compliance eLearning stops — and where it should only begin.
#Understand
Interpreting, summarizing, paraphrasing, or explaining information. Assessment: written explanations, scenario comprehension questions.
Example: "Explain in your own words why the escalation procedure exists and what risk it mitigates." Moving from Remember to Understand requires learners to process information, not just recognize it.
#Apply
Using knowledge to execute a procedure or solve a problem in a given situation. Assessment: simulations, case studies, performance tasks.
Example: "Given this customer complaint, identify which step of the escalation procedure applies and draft the appropriate response." This is the first level at which the learning connects to actual job performance.
#Analyze
Breaking information into parts, identifying relationships, distinguishing relevant from irrelevant information. Assessment: case analysis, comparison tasks, structured critiques.
Example: "Review these three escalation case histories. Identify which one was handled incorrectly, and explain what decision point went wrong." Analysis requires learners to apply a framework, not follow a recipe.
#Evaluate
Making judgments based on criteria, justifying decisions, critiquing processes. Assessment: written recommendations, peer review, scored decision-making exercises.
Example: "The compliance team is proposing a revised escalation procedure. Review the proposal and identify its two strongest and two weakest provisions, with justification." This is the level at which experienced professionals typically operate.
#Create
Producing something new — a plan, product, solution, or argument — by combining elements in a novel way. Assessment: project outputs, designed artifacts, developed proposals.
Example: "Design a one-page escalation guide for your team that adapts the standard procedure to your department's specific workflow." Create is where transfer becomes self-generative.
Research consistently shows that most corporate eLearning operates at the Remember and Understand levels — even when the job task requires Apply or Analyze. A salesperson needs to Apply (handle a real objection), not just Remember (recite objection-handling steps). The gap between the cognitive level of training and the cognitive level of the job is one of the most common and least-discussed causes of poor transfer.
#Using the taxonomy to write better objectives
The taxonomy's most practical application is as a verb guide for writing behavioral objectives. Each level has associated action verbs that specify observable behaviors:
- Remember: list, recall, identify, define, name
- Understand: explain, summarize, classify, paraphrase, describe
- Apply: use, execute, implement, demonstrate, solve
- Analyze: differentiate, compare, organize, deconstruct, attribute
- Evaluate: judge, critique, justify, recommend, defend
- Create: design, construct, plan, produce, formulate
An objective using the verb "understand" is technically at the Understand level, but it is not observable or measurable. "Explain" is both at the right level and measurable. This distinction matters when designing assessments: you can only assess what is specified in the objective, and vague verbs produce untestable objectives.
#The most common diagnostic use
When an eLearning program is failing to produce behavior change, the Bloom diagnosis is worth running: identify what cognitive level the training actually assesses (often Remember, via multiple choice), and compare it to the cognitive level the job requires (often Apply or Analyze). The gap between those two levels is frequently the root cause of poor transfer.
When reviewing a course for a quality audit, check the learning objectives against the assessment items. If the objectives include verbs like "understand" or "know," they need to be rewritten. If the assessment is 100% multiple choice testing recall, it's almost certainly measuring below the level the job demands. Aligning objective verbs, instructional activities, and assessment format — what Wiggins and McTighe call "backward design" — is the most reliable way to close this gap.
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